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Brand discovery

Tell us about your brand

A guided, visual questionnaire that turns your ideas into a clear design brief. Mostly tapping and choosing — very little typing.

  • Your answers stay private
  • Progress saved on this device
  • Reply within one business day

Step 00 — Choose your project

What are we creating together?

Pick the questionnaire that matches your project. You can switch at any time before you send it.

Full Branding Questionnaire

Full Branding

Full Branding Questionnaire

Switch questionnaire

Step 1 of 11

Step 01 — Business

Your foundation, purpose and ambition.

Required
Company details
Industry Pick one
Number of employees Pick one
What kind of project is this? Pick one
Where do you want to be in…

Step 02 — Audience

The people your brand is built for.

Who do you sell to? Pick any that apply
Primary audience age Pick any that apply
Audience income level Pick any that apply
Where are they? Pick any that apply
Customer perception
Which emotions should the brand create? Pick up to 7

Step 03 — Positioning

Where you stand in the market and why you win.

How should the brand be positioned? Pick up to 3
Your top competitors
About your competitors
Brands outside your industry that inspire you Pick any that apply

Step 04 — Personality

Imagine your brand is a person.

Slide to where your brand sits
Pick your top 5 personality traits Pick up to 5
Which archetype fits best? Pick one or two.
Your top 5 core values Pick up to 5
Brand voice — pick three Pick up to 3
Brand words

Step 05 — Logo

The heart of your identity system.

Preferred logo types Pick any — or let us recommend.
Should the logo have an icon that works on its own? Pick one
The identity should include Pick any that apply
If you have an existing brand

Step 06 — Colours

Build your colour system with real swatches.

Build your palette Pick up to 5
First pick = primary, then secondary and accents. Add exact brand colours with the picker.
Colours to avoid Pick up to 4
Optional
Which colour personalities fit? Pick up to 3
Your colour system should cover Pick any that apply
Colour formats you will need Pick any that apply

Step 07 — Typography

The voice of your brand, in letters.

Which font personalities feel right? Pick up to 3
Typography personality Pick up to 3
Fonts

Step 08 — Visual style

Imagery, graphics and icons around the logo.

Overall visual language Pick up to 4
Photography style Pick any that apply
Photography mood Pick up to 4
Graphic elements to use Pick any that apply
Icon style Pick up to 2

Step 09 — Applications

Everywhere your brand will appear.

Where will the branding be used? Pick any that apply

Corporate

Digital

Physical

Marketing

Digital work you will need Pick any that apply
Social platforms Pick any that apply
Your brand guidelines should include Pick any that apply

Step 10 — Inspiration & uploads

Show us — it is faster than telling.

Existing logo or guidelines, competitor logos, favourite brands, colour or font references, packaging, signage, screenshots.
    Do you need a new tagline? Pick one
    Tagline
    Brand do’s and don’ts

    Step 11 — Final brief

    How we will know we got it right.

    The new brand is a success if it brings… Pick any that apply
    Your timeline Pick one
    Budget range Pick one
    How can we reach you? We will send your brief summary to this email.

    Preferred contact method

    We will send your brief summary to this email.

    Step 12 — Submit Brief

    Your brief at a glance

    Check your answers. Tap any section to edit it, then send your brief.

    WhatsApp

    Let’s start with you Who should our team speak to about this service?
    How should we reach you?