Service 06
Brand Strategy, Corporate Identity & Market Positioning
Help customers find your organisation and understand what you offer.
Overview
Branding & SEO
We help organisations build a professional, consistent and recognisable identity across physical and digital touchpoints — and make sure customers can find it.
The problem
An inconsistent identity and a website nobody finds make even excellent organisations look smaller than they are.
What we deliver
Service components
Brand strategy, identity and guidelines, plus technical SEO, on-page optimisation, content structure, local search, website performance, analytics setup and conversion-focused pages.
Corporate identity
Logo and visual identity
Brand guidelines
Marketing collateral
Digital brand presence
Market positioning
Website brand experience
Signage and corporate communications
Technical SEO & local search
Branding packages
Pick your brand package
From a first logo to complete brand power — every package is designed in Zanzibar and delivered with print-ready and digital files.
Logo design
Brand Starter
Start strong. Start smart.
TZS 200,000 One-time payment
What’s included
- 2–3 logo concepts
- Up to 3 revision rounds
- Final logo in high resolution (PNG, JPG)
- Transparent background file
- Black & white version
- Basic logo usage guideline
Individual
Core
Build your brand. Look professional.
TZS 600,000 One-time payment
What’s included
- Logo design (2–3 concepts)
- 2 revision rounds
- Brand guidelines
- Business card design
- Social media kit
- 5 promotional posts (digital)
- Final files (PNG, JPG, PDF)
Business
Premium
Build your brand. Look professional.
TZS 1,200,000 One-time payment
What’s included
- Logo design (2–3 concepts)
- 2 revision rounds
- Brand guidelines
- Social media kit
- Business card and letterhead
- 8 promotional posts
- Domain & hosting (.co.tz)
- 5 company email accounts
- Scrolling (one-page) website
Enterprise
Executive
Build your brand. Look professional.
TZS 1,800,000 One-time payment
What’s included
- Logo design (2–3 concepts)
- 3 revision rounds
- Brand guidelines
- Social media kit
- Business card and letterhead
- 12 promotional posts
- Domain & hosting (.co.tz)
- 10 company email accounts
- 10-page website
Digital presence
Elite
Complete brand power.
TZS 3,500,000 One-time payment
What’s included
- Logo design (2–3 concepts)
- 3 revision rounds
- Brand guidelines
- Social media kit
- Business card and letterhead
- 15 promotional posts
- Domain & hosting (.co.tz)
- Unlimited email accounts
- 15-page website (SSL)
- 12-page company profile
- Company brochure
- Advanced SEO (on-page optimisation)
- Security enhancements
- Google Business Profile
- Google Analytics
- Priority support
- Website support (6 months)
Tailored for you
Need something different?
Mix branding, website, hosting and software into one package built around your goals and budget.
From discovery to discoverable
How we build your brand
Strategy first, then identity, then the digital presence that helps customers find you. It all starts with our guided brand discovery questionnaire.
- 07Clear stages
- 7Deliverables you keep
- Your sign-off at every stage
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Step 01 20–40 minutes Brand discovery
You complete our guided questionnaire — logo or full branding — covering audience, personality, colours and inspiration.
You receive: Completed brand brief
Start the brand questionnaire -
Step 02 1 week Research & audit
We review your market, competitors, current identity and website, and how customers search for what you offer.
You receive: Brand & SEO audit
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Step 03 1 week Strategy & positioning
Positioning, personality, voice and the key messages your brand should own are agreed before design starts.
You receive: Brand strategy
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Step 04 2–3 weeks Identity design
Logo concepts, colour palette, typography and graphic language are developed, presented and refined with you.
You receive: Logo & visual identity
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Step 05 1–2 weeks Guidelines & assets
Brand guidelines, logo files, stationery, social templates and collateral so everyone applies the brand consistently.
You receive: Brand book & asset pack
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Step 06 2–4 weeks Digital launch & SEO
Website brand experience, keyword mapping, on-page and technical SEO, and your Google Business profile.
You receive: Optimised digital presence
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Step 07 Ongoing Measure & refine
Analytics and search reporting show how people find and respond to the brand, and guide the next steps.
You receive: Monthly performance report
Business outcomes
What changes for you
- Improved discoverability.
- Better website usability.
- Clearer customer journeys.
- Stronger local presence.
- Measurable digital performance.
Technologies & capabilities
Branding / Corporate Identity
Websites & portals
SEO & analytics
Domains & hosting
Deliverables
- Design and documentation
- Implementation, testing and handover
- User and administrator training
- Support and maintenance options
FAQ
Common questions
Do you offer a branding questionnaire?
Yes. Our branding brief covers your organisation, audience, brand personality, colours, competitors, existing assets, applications and deadline.
Related projects
Where we’ve delivered this
Talk to us about branding & SEO
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