Step 01 — Business

Your foundation, purpose and ambition.

Organisation / business name Required

Company details

Legal name

Website

Location(s)

Year established

Founder(s)

What kind of project is this? Pick one

Why does your organisation exist? What problem do you solve?

Your vision and mission

Where do you want to be in…

1 year

3 years

5 years

10 years

Current and future products or services

Step 02 — Audience

The people your brand is built for.

Describe them in a sentence or two

Customer perception

They currently think your industry is…

After meeting your brand they should think…

Step 03 — Positioning

Where you stand in the market and why you win.

Why should someone choose you over a competitor?

What do you want to be famous for?

Your top competitors

Competitor 1

Competitor 2

Competitor 3

About your competitors

What they do well

What they do poorly

What you will do differently

Step 04 — Personality

Imagine your brand is a person.

Slide to where your brand sits

ClassicModern

SeriousPlayful

FriendlyAuthoritative

AffordablePremium

QuietBold

LocalGlobal

Brand words

Words to use often

Words to avoid

Step 05 — Logo

The heart of your identity system.

Preferred logo types Pick any — or let us recommend.

Wordmark The business name, styled — like Google or Visa. Lettermark Initials or short letters — like IBM or HP. Monogram Stylised initials woven into one symbol. Symbol / Icon A graphic symbol that represents you. Abstract mark A unique shape rather than a literal object. Combination mark Symbol and name designed together. Emblem / Badge Text and image inside a badge, crest or seal. Mascot A character that represents the brand. Signature Handwritten, personal signature style.

Should the logo have an icon that works on its own? Pick one

Yes No Designer to recommend

If you have an existing brand

What should remain

What must change

What must never change

Step 06 — Colours

Build your colour system with real swatches.

Step 07 — Typography

The voice of your brand, in letters.

Fonts

Fonts you use now

Fonts you like

Fonts you dislike

Step 08 — Visual style

Imagery, graphics and icons around the logo.

Step 09 — Applications

Everywhere your brand will appear.

Step 10 — Inspiration & uploads

Show us — it is faster than telling.

Upload references for your moodboard Existing logo or guidelines, competitor logos, favourite brands, colour or font references, packaging, signage, screenshots.

Drop images or PDFs here, or click to browse Existing logo or guidelines, competitor logos, favourite brands, colour or font references, packaging, signage, screenshots. Up to 8 files · JPG, PNG, WEBP, SVG or PDF · 10 MB each

Do you need a new tagline? Pick one

Yes No Maybe

Tagline

Existing tagline

What it should communicate

Brand do’s and don’ts

Always communicate

Never communicate

Cultural, religious or industry sensitivities

Symbols, colours or imagery never to use

Step 11 — Final brief

How we will know we got it right.

Describe your ideal brand in one paragraph

If you could tell customers only ONE thing, what would it be?

“This is exactly the brand we wanted” — what would make you say that?

Your timeline Pick one

As soon as possible Within a month 1–3 months Flexible

Budget range Pick one

To be discussed Starter Standard Premium

Anything we have not asked that matters?

How can we reach you? We will send your brief summary to this email.

Your name

Position

Email address

Phone / WhatsApp

Preferred contact method

Email Phone call WhatsApp

We will send your brief summary to this email.

Step 12 — Submit Brief

Your brief at a glance

Check your answers. Tap any section to edit it, then send your brief.

Tell us about your brand

What are we creating together?

Logo Design Questionnaire

The basics about who you are and what the logo should say.

What you do and the impression you want to leave.

Who the logo needs to speak to.

Tap every logo style that interests you.

The overall look and level of detail.

Tap swatches to build your palette.

Lettering has a personality too.

Competitors and logos you admire.

Where the logo will live and what it needs.

The one thing your logo must get right.

Your brief at a glance

Full Branding Questionnaire

Your foundation, purpose and ambition.

The people your brand is built for.

Where you stand in the market and why you win.

Imagine your brand is a person.

The heart of your identity system.

Build your colour system with real swatches.

The voice of your brand, in letters.

Imagery, graphics and icons around the logo.

Everywhere your brand will appear.

Show us — it is faster than telling.

How we will know we got it right.

Your brief at a glance

Request received