Content

All pages proofread; no placeholder text or imagesPlaceholder content looks unfinished and hurts trust. Phone, email, address and WhatsApp are correct everywhereWrong contact details lose enquiries. Every form sends to the right inbox and was testedA broken form silently loses leads. Images are your own or properly licensedAvoids copyright claims.

Mobile & usability

Checked on a phone, a tablet and a desktopMost visitors arrive on a phone. Menus, buttons and links all workDead links frustrate visitors and search engines. A custom 404 page helps lost visitorsKeeps people on the site after a bad link.

Search engines

Each page has a unique title and meta descriptionThese are what people see in Google results. An XML sitemap is submitted in Google Search ConsoleHelps Google find every page. The site is not blocked from indexing (robots, noindex)A leftover block hides the whole site from Google. Old URLs redirect to the new pagesKeeps existing rankings and bookmarks working. Your Google Business Profile links to the websiteImportant for local searches.

Speed & security

HTTPS works on every page with a valid certificateBrowsers warn visitors about insecure sites. Images are compressed and sized for the webLarge images are the most common cause of slow pages. Admin logins use strong passwords and two-step sign-inWebsite admin panels are attacked constantly. Automatic backups are running and a restore was testedA backup is only useful if it restores. Spam protection is on for formsStops your inbox filling with junk.

Legal & tracking

Privacy notice and terms are publishedRequired when you collect personal data. Analytics is installed and recording visitsYou cannot improve what you cannot measure. Cookie consent matches the trackers you useRespects visitors and data protection law. Domain and hosting renewals are on auto-renew or in a calendarAn expired domain takes the site and email offline.

Free tool report

Reference
Prepared

Website Launch Checklist

Everything to check before a new website goes live: content, search, speed, security and analytics.

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