Opening the Extrion brand book…
/ Brand Book
Cover
Visit Extrion Website ↗
The Extrion Circle in 3D
// VISUAL IDENTITY SYSTEM · 2026

Brand
Guidelines

The logo, the Extrion Circle, colour, type, pattern and everything we print, wear and publish.

Version 1.0November 2026Zanzibar · Tanzania
EXT-BG-2026 · 32 PAGES · INFINITE POSSIBILITIES
/ BRAND GUIDELINES
CONTENTS
v1.0 · November 2026 · Extrion Tech, Zanzibar
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00Index

Contents

A practical system for everyone who designs, prints, builds or presents for Extrion Tech.

  1. 01
    Brand foundationStory, mission, vision and values
    03
  2. 02
    The logoPrimary logo, anatomy, versions and spacing
    05
  3. 03
    The Extrion CircleThe icon, its meaning and its geometry
    08
  4. 04
    ColourPrimary palette, ring spectrum, dark and light themes
    13
  5. 05
    TypographyTypefaces and hierarchy
    16
  6. 06
    Graphic languagePatterns, iconography and photography
    19
  7. 07
    3D & icon3D mark, app icon and favicon
    23
  8. 08
    ApplicationsStationery, apparel, merchandise, signage, digital
    25
  9. 09
    Usage & voiceWhere to use what, and how we sound
    30
/ BRAND GUIDELINES
01 BRAND FOUNDATION
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01Brand foundation

Infinite
Possibilities

Extrion Tech is a technology company based in Zanzibar, Tanzania, helping organisations use technology to become more secure, connected, efficient and data-driven.

Founded in 2013, Extrion brings software, networks, security, smart technology, data and digital services together under one roof, so clients do not have to manage disconnected vendors.

2013Founded
12Service families
1Partner for the whole stack
Mission

To make reliable, practical and intelligent technology accessible to organisations in Zanzibar and beyond, helping them work better, operate securely and grow with confidence.

Vision

To become a trusted technology partner in Zanzibar and East Africa, recognised for turning complex technology challenges into simple, secure and scalable solutions.

Promise

We do not start with a product catalogue. We start with your problem. We then design a solution that is appropriate for your organisation today and ready for tomorrow.

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01 BRAND FOUNDATION
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01.2Brand foundation

Seven values, seven orbits

Our values come straight from how we work. Each one takes a colour from the Extrion Circle: together they surround the one thing that matters, the client’s problem.

Practical Innovation

We choose technology because it solves a problem, not simply because it is new.

Reliability

We design for stability, continuity and maintainability.

Security by Design

Security is considered from planning through deployment and support.

Customer Partnership

Long-term technology partners, not one-off vendors.

Local Understanding

We understand the connectivity realities and business culture of Zanzibar.

Continuous Learning

We continuously improve our skills, tools and methods.

Integrity

We communicate clearly, recommend responsibly and own our work.

The core

The client and their problem. Every discipline orbits it.

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02 THE LOGO
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02The logo

Primary logo

The full Extrion logo: the wordmark with the Extrion Circle in place of the “o”, the speed bar and the “Infinite Possibilities” tagline. Use it wherever there is enough room.

Master artwork: extrion-logo-full-color.svg Always reproduce from the supplied files: never redraw or retype Preferred on white, Cloud or light photography
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02 THE LOGO
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02.1The logo

On dark backgrounds

On Deep Space and other dark backgrounds the Onyx orbit turns white so the full ring spectrum stays visible. Everything else keeps its colour.

Artwork: extrion-logo-full-dark-bg.svg Background Deep Space #050B14 or darker photography Never place the light version (black orbit) on dark
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02 THE LOGO
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02.2The logo

Anatomy

Four parts, one lockup. The proportions between them are fixed.

A

Wordmark

Custom heavy, rounded lettering in Extrion Blue. It is artwork, not a font.

B

The Extrion Circle

Seven open orbits around a solid core. It replaces the “o” and works on its own as the icon.

C

Speed bar

A long bar and three short ticks: movement and progress. Always left of the tagline.

D

Tagline

“Infinite Possibilities” in Possibility Orange, aligned to the wordmark’s right edge.

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03 THE EXTRION CIRCLE
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03The Extrion Circle

Our icon

Seven open orbits around one solid core. The core is the client’s problem; the orbits are the disciplines we bring around it: software, networks, security, smart technology, data, digital and support.

  • Signal RedOuter orbit
  • Network BlueSecond orbit
  • OnyxThird orbit · white on dark
  • Circuit GreenFourth orbit
  • Pulse MagentaInner ring
  • Spark AmberInner orbit
  • PlumSatellite arc
  • Core BlueThe core

The gaps in every orbit are deliberate: technology is never “closed”. There is always room for the next possibility.

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03 THE EXTRION CIRCLE
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03.1The Extrion Circle

Construction

Every orbit shares one centre. Orbits are evenly spaced, with stroke weights matched, and every opening is turned to a different angle so the mark reads as motion.

1 centreAll orbits are concentric with the core
8 parts7 open orbits + 1 solid core
xCore diameter: the unit used for clear space
1 : 1The icon always sits in a square
x
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02 THE LOGO
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02.3The logo

Logo versions

Pick the version by background first, then by space. When in doubt, use full colour.

Full colourWhite / Cloud backgrounds
Full colour · darkDeep Space / dark photos
WhiteOn Extrion Blue or busy colour
InkOne-colour print, fax, stamps
WordmarkSmall spaces, when the tagline is unreadable
Wordmark · darkSmall spaces on dark
Extrion CircleIcon, avatar, favicon, watermark
Extrion Circle · darkIcon on dark
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02 THE LOGO
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02.4The logo

Clear space & minimum size

Keep a clear zone of x on every side, where x is the diameter of the Extrion Circle’s core. Nothing else enters this zone, not even the edge of the page.

Full logoPrint 35 mm · Screen 160 px wide
WordmarkPrint 20 mm · Screen 96 px wide
Extrion CirclePrint 6 mm · Screen 16 px
xxxx
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02 THE LOGO
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02.5The logo

Logo misuse

The logo only works if it stays the same everywhere. Never do the following.

Do not stretch or squash
Do not rotate
Do not recolour the orbits
Do not place on busy, low-contrast images
Extrion
Do not retype the wordmark in a font
Do not use the light version on dark
Do not add effects, outlines or glows
EXTRION
Do not build new lockups
/ BRAND GUIDELINES
04 COLOUR
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04Colour

Primary palette

Extrion Blue leads. Possibility Orange is the spark. Deep Space and Cloud give us our dark and light worlds.

Extrion BluePrimary · wordmark, links, key actions
HEX
#0A9FD7
RGB
10 159 215
CMYK*
95 26 0 16
Possibility OrangeAccent · tagline, highlights, calls to action
HEX
#FBA931
RGB
251 169 49
CMYK*
0 33 80 2
Deep SpaceDark theme background
HEX
#050B14
RGB
5 11 20
CMYK*
75 45 0 92
InkText on light, dark surfaces
HEX
#0B1220
RGB
11 18 32
CMYK*
66 44 0 87
GraphiteLines, dividers, dark borders
HEX
#1C2B40
RGB
28 43 64
CMYK*
56 33 0 75
CloudLight theme background
HEX
#F4F7FB
RGB
244 247 251
CMYK*
3 2 0 2
WhitePaper, light surfaces
HEX
#FFFFFF
RGB
255 255 255
CMYK*
0 0 0 0

* CMYK values are mathematical conversions for guidance. Confirm every print colour (and any Pantone® match) with a printed proof from your printer before a full run.

/ BRAND GUIDELINES
04 COLOUR
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04.1Colour

The ring spectrum

The seven orbit colours. They belong together: use them as a set in graphics, patterns, charts and illustration, never as a replacement for Extrion Blue in text or buttons.

Signal Red#CE1919RGB 206 25 25Outer orbit
Network Blue#3371DARGB 51 113 218Second orbit
Onyx#0C0C0CRGB 12 12 12Third orbit · white on dark
Circuit Green#0F7228RGB 15 114 40Fourth orbit
Pulse Magenta#ED0B90RGB 237 11 144Inner ring
Spark Amber#FE9922RGB 254 153 34Inner orbit
Plum#A12768RGB 161 39 104Satellite arc
Colour balanceApproximate share of any layout
Cloud / Deep Space 55%Extrion Blue 25%Orange 10%
Spectrum 10%
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04 COLOUR
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04.2Colour

Dark & light themes

Every Extrion surface has a dark and a light version. Dark for impact: screens, events, social. Light for reading: documents, forms, print.

Services · Projects · KnowledgeGet a quote
// TECHNOLOGY • SECURITY • SOFTWARE

Technology that solves real business problems.

From software and business systems to networks, security and automation.

Software
Networks
Security
bg #050B14surface #0B1626line #1C2B40text #E8F1F8muted #8DA2B8
Services · Projects · KnowledgeGet a quote
// TECHNOLOGY • SECURITY • SOFTWARE

Technology that solves real business problems.

From software and business systems to networks, security and automation.

Software
Networks
Security
bg #F4F7FBsurface #FFFFFFline #DDE5EEtext #0B1220muted #5B6B7E
/ BRAND GUIDELINES
05 TYPOGRAPHY
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05Typography

Space Grotesk

Our display typeface: headlines, numbers, navigation and labels. Geometric and technical, with a human touch.

Regular 400Infinite Possibilities
Medium 500Infinite Possibilities
SemiBold 600Infinite Possibilities
Bold 700Infinite Possibilities

Free under the SIL Open Font License · fonts.google.com/specimen/Space+Grotesk

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · ! ? & @ # % ( ) / → +

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05 TYPOGRAPHY
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05.1Typography

Urbanist & Mono

Urbanist is our text typeface: body copy, long reading and forms. A monospace face is used for code, technical labels and the terminal style “//” eyebrows.

Regular 400Technology that solves real problems.
Medium 500Technology that solves real problems.
SemiBold 600Technology that solves real problems.
Bold 700Technology that solves real problems.
// MONO$ extrion --connect --secure
> 12 services online · status OKSF Mono · Menlo · Consolas (system monospace)

Urbanist is free under the SIL Open Font License · fonts.google.com/specimen/Urbanist

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · ! ? & @ # % ( ) / → +

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05 TYPOGRAPHY
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05.2Typography

Hierarchy

Sizes for a 1920 px screen or an A4 document at 100%. Scale every level together.

Eyebrow · Mono 18 / caps / +12%
// TECHNOLOGY • SECURITY • SOFTWARE
Display · Space Grotesk Bold 96 / −3%
Infinite Possibilities
Heading · Space Grotesk SemiBold 48
Networks that simply work
Subheading · Space Grotesk Medium 28
CCTV, access control and smart buildings
Body · Urbanist Regular 20 / 150%
We combine technical expertise with a practical understanding of business operations to design systems that are easy to use, secure and ready to grow.
Caption · Urbanist Medium 15
Kiembesamaki, Zanzibar · Mon – Fri, 08:00 – 17:00 EAT
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06 GRAPHIC LANGUAGE
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06Graphic language

Patterns

Four patterns, all drawn from the logo. Use one pattern per layout, never behind body text, and keep the logo on a calm area.

OrbitOpen orbits from the Extrion Circle. Hero backgrounds, covers, apparel.
SignalA dot grid with spectrum signals. Slides, web sections, screens.
Speed barsThe logo’s speed bar, repeated. Borders, sleeves, packaging.
CircuitPaths and nodes: connection. Technical documents, diagrams.
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06 GRAPHIC LANGUAGE
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06.1Graphic language

Orbit pattern rules

  • Use the full spectrum, or tint it to one colour (Extrion Blue or white) at 10–30%.
  • Let orbits bleed off the edge: the pattern is a window onto something bigger.
  • Keep stroke weight consistent within one layout.
  • Do not close the orbits into full circles.
  • Do not place text or the logo over dense pattern areas.
Blue tint
White on blue
Spectrum
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06 GRAPHIC LANGUAGE
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06.2Graphic language

Iconography

Simple line icons on a 24 px grid: 1.75 px stroke, round caps and joins, no fills. The same set runs across the website, CMS and documents.

  • 24 px grid, 2 px safe area
  • 1.75 px stroke, round
  • Ink / Blue on light, white on dark
  • Flat chips: white icon on a spectrum colour
code
network
shield
camera
wifi
server
cloud
database
cpu
smartphone
monitor
globe
lock
chart
layers
settings
zap
rocket
users
building
briefcase
mail
phone-call
map-pin
clock
calendar
search
bell
book
graduation
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06 GRAPHIC LANGUAGE
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06.3Graphic language

Photography

Real people, real places, real work. Cool, clean light with a hint of Extrion Blue. Show technology being used, not technology for its own sake.

Engineers at work · blue light
Hands-on, close to the hardware
Technology in use
Rooted in Zanzibar
Treatment: Deep Space gradient + white Circle
Natural light, cool tones, sharp focus Gradient overlay Deep Space → transparent for text No staged stock clichés, heavy filters or fake screens
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07 3D & ICON
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073D & icon

The Extrion Circle in 3D

For screens, motion, events and signage, the Circle can be built in depth: each orbit sits on its own layer, stepping back from the core.

  • Layer depth from the core outwards; keep the colours true.
  • Soft studio light, glossy finish, on Deep Space or Cloud.
  • Use for heroes, intros, signage and merchandise, never in place of the flat logo in documents.
  • No chrome, gold or neon recolours.
On Cloud
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07 3D & ICON
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07.13D & icon

App icon, favicon & avatar

The Extrion Circle alone, centred, filling 72% of a rounded square. The square is Deep Space, white or Extrion Blue.

128px
64px
48px
32px
16px
Social avatar: circular crop, Circle at 70%
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08 APPLICATIONS
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08Applications

Stationery

Business cards and A4 letterhead. White is the default; dark cards are for events.

Your NameJob Title +255 674 020223info@extrion.co.tzwww.extrion.co.tz Kiembesamaki · P.O. Box 1537 · Zanzibar, Tanzania
Your NameJob Title +255 674 020223info@extrion.co.tzwww.extrion.co.tz Kiembesamaki · P.O. Box 1537 · Zanzibar, Tanzania
Business cards · 85 × 55 mm · front and back, white and dark
info@extrion.co.tz+255 674 020223www.extrion.co.tz 3 November 2026 Kind regards, Extrion Tech · Kiembesamaki · P.O. Box 1537 · Zanzibar, TanzaniaA4 letterhead
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08 APPLICATIONS
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08.1Applications

Everyday stationery

Keep everyday items simple: logo, one pattern, real contact details.

Your Name Network Engineer Staff ID badge · CR80 card + lanyard
EXTRION TECHA5 notebook · Extrion Blue cover
Recipient nameAddress · CityDL envelope · Deep Space with orbit pattern
New message

Kind regards,

Your NameJob Title · Extrion Tech +255 674 020223 info@extrion.co.tz www.extrion.co.tz
INFINITE POSSIBILITIES
Email signature · HTML, 600 px max width
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08 APPLICATIONS
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08.2Applications

Apparel

Team wear keeps the logo calm and lets the orbits do the talking. Navy (Ink) and white garments, Extrion Blue trims.

INFINITE POSSIBILITIES
Team tee · InkFront: dark-version logo, chest 9 cm · Back: orbit graphic + tagline
Event tee · WhiteFront: Circle on left chest · Back: full logo + orbits at hem
Extrion uniform concept (existing artwork)
Cap · Circle front, blue button
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08 APPLICATIONS
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08.3Applications

Merchandise & signage

Small objects, big recognition. On signage the 3D Circle can lead; on merchandise use the flat artwork.

INFINITE POSSIBILITIES
Reception wall sign: 3D Circle + wordmark on Deep Space panel, backlit
Mug · Ink
Tote · natural canvas
INFINITE POSSIBILITIESLaptop sticker · 60 mm
Water bottle · white
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08 APPLICATIONS
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08.4Applications

Digital

Website, social media and email all speak the same language: Deep Space or Extrion Blue, one pattern, one clear message, the wordmark small and consistent.

extrion.co.tz
ServicesIndustriesProjectsKnowledgeGet a quote
// TECHNOLOGY • SECURITY • SOFTWARE

Technology that solves real business problems.

Explore services
// NETWORKING

Wi-Fi that reaches every room.

// KNOWLEDGE CENTER

Backup and disaster recovery, explained.

We start with your problem.

extrion.co.tz
Newsletter header · 600 × 200
/ BRAND GUIDELINES
09 USAGE & VOICE
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09Usage & voice

Where to use what

A quick reference for the most common Extrion applications.

ApplicationLogo versionBackgroundNote
Website header & footerFull logo / wordmarkDark or light themeWordmark under 160 px wide
Favicon, app icon, social avatarExtrion CircleDeep Space, white or blue squareCircle at 70–72%
Business cards, letterheadFull colourWhite paperDark card for events
Invoices, quotations, reportsFull colour or InkWhiteInk for one-colour print
Social posts & storiesWordmark + CircleDeep Space / Blue / photoLogo bottom-left, small
Email signature & newslettersCircle + textWhiteHTML, 600 px max
Apparel & uniformsDark logo / CircleInk, white garmentsEmbroidery: no thin orbit under 1 mm
Vehicles & signageFull logo, 3D CircleDeep Space panel or whiteCheck contrast at distance
MerchandiseCircle or full logoInk, white, naturalPrint from vector only
Partner & co-brandingFull colourNeutralEqual height, divider line, x spacing
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09 USAGE & VOICE
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09.1Usage & voice

Tone of voice

How Extrion sounds in writing, on the website, on social media and in proposals.

Clear

Plain words, short sentences. Explain the technology, never hide behind it.

We set up the network so every room has strong Wi-Fi.
We leverage synergistic connectivity paradigms.
Practical

Start with the problem and the result. Features come second.

Your team can see the cameras from their phones.
Next-gen AI-powered surveillance ecosystem!
Confident

Calm and certain. No hype, no exaggerated claims.

We design for stability and support what we build.
The #1 most revolutionary IT company ever.
Local

Respect the place we work: Zanzibar realities, people and culture.

Built for Zanzibar’s power and connectivity conditions.
One-size-fits-all global solutions.
Writing basicsBritish English: organisation, colour“Extrion Tech” on first mention, then “Extrion”Sentence case for headingsPhone: +255 674 020223Time: 08:00 – 17:00 EAT
// GET IN TOUCH

Let’s build
what’s next.

Software, networks, security, smart technology and data, from one team in Zanzibar. Ask us about a project, or about using the Extrion brand.

Consult us ↗ Contact us ✉
Mon – Fri, 08:00 – 17:00 EAT
Call+255 674 020223 Call+255 654 120308 WhatsAppChat with us Emailinfo@extrion.co.tz Websitewww.extrion.co.tz VisitKiembesamaki, Zanzibar
Follow Extrion
Extrion Technology@extriontech@extriontech186@extriontech
© 2026 Extrion Tech · P.O. Box 1537, Kiembesamaki, Zanzibar, Tanzania Visit Extrion website ↗

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